From Chinatown, With Love
2021 Lunar New Year Calendar Project
Creative direction, styling, and photography for a 12-month Calendar booklet, given away for free with store purchases to honor Chinese tradition of free lunar calendars. This project was produced during the Winter of 2020-’21 to bring attention and foot traffic back to our local small businesses that have been suffering from lack of sales and funding due to pandemic misinformation and anti-Asian hate attacks.
Made with support by Abrons Arts Center, The W.O.W. Project, Welcome to Chinatown, and The Met featuring 18 local small businesses in Manhattan Chinatown.