STUDIOMISCH

Commercial and editorial photography and styling for mostly New York City-based Asian-American female-owned businesses and brands.
Wing on Wo & Co.

E-commerce creative direction, styling, and product photography for Wing On Wo & Co., the oldest operating store in New York's Chinatown, reinterpreting tradition through an Asian American lens.


WOW x Gentle Oriental WOW x Po Wing Hong 3rd Annual Asian American Ceramicists Fair, Monica Ramos WOW x Po Wing Hong 3rd Annual Asian American Ceramicists Fair x Drink Lunar 3rd Annual Asian American Ceramicists Fair, Poppy Li Sami Tsang ceramics WOW x Mount Lai 3rd Annual Asian American Ceramicists Fair, Anna Yuh Kyung 3rd Annual Asian American Ceramicists Fair x Drink Lunar 3rd Annual Asian American Ceramicists Fair, Cathy Lu


From Chinatown, With Love
Lunar New Year 2021 Calendar

Creative direction, styling, and photography for a 12-month Calendar booklet, given away for free with store purchases to honor Chinese tradition of free lunar calendars. This project was produced during the Winter of 2020-’21 to bring attention and foot traffic back to our local small businesses that have been suffering from lack of sales and funding due to pandemic misinformation and anti-Asian hate attacks.

Made with support by Abrons Arts Center, The W.O.W. Project, Welcome to Chinatown, and The Met featuring 18 local small businesses in Manhattan Chinatown.

Documentary photography by Sean Chee | Calendar illustrations by Sonya Han
 

Bangkok Grocery Bok Lei Po x Eastern Bookstore x New York Bo Ky Jungs Dried Beef Golden Unicorn Hop Lee Manhattan Florist x Mott Optical Kelly Hair Salon x Go Believe Bakery KK Discount Grand Century Market x Lucky King Bakery Po Wing Hong x Wing on Wo Grand Tea Imports x Wing on Wo Ting's
Photo by Sean Chee Photo by Sean Chee Photo by Sean Chee Photo by Sean Chee Photo by Sean Chee Photo by Sean Chee Photo by Sean Chee Photo by Sean Chee Photo by Sean Chee Photo by Sean Chee Photo by Sean Chee
Wing on Wo - Lookbook Issue 2
Available here
Food by My Sweet Grandma @msg.kitchen Plants provided by Rooted
Wing on Wo - Lookbook Issue 1
Umamicart Launch
Creative direction, styling, and product photography for food stills and animation



UMAMICART 2021
Creative direction, styling, and product photography for food stills and animation
Umamicart 2022
Cirque Colors - Vice 2022 Collection
Cirque Colors - Vice 2021 Collection
Cirque Colors - Vice 2020 Collection
Cirque Colors - Evergreen
Cirque Colors - Candy Coat Collection
Omsom Launch
Creative direction and styling for product photography 

Bonchon Chicken - Social Media

El Cholo’s Kid
Product photography for social media and web

All rights reserved by ©Mischelle Moy, 2022.