Commercial and editorial photography and styling for mostly New York City-based Asian-American female-owned businesses and brands.

Wing on Wo & Co.

E-commerce creative direction, styling, and product photography for Wing On Wo & Co., the oldest operating store in New York's Chinatown, reinterpreting tradition through an Asian American lens.

From Chinatown, With Love
Lunar New Year 2021 Calendar

Creative direction, styling, and photography for a 12-month Calendar booklet, given away for free with store purchases to honor Chinese tradition of free lunar calendars. This project was produced during the Winter of 2020-’21 to bring attention and foot traffic back to our local small businesses that have been suffering from lack of sales and funding due to pandemic misinformation and anti-Asian hate attacks.

Made with support by Abrons Arts Center, The W.O.W. Project, Welcome to Chinatown, and The Met featuring 18 local small businesses in Manhattan Chinatown.

Documentary photography by Sean Chee | Calendar illustrations by Sonya Han


Wing on Wo - Lookbook Issue 2
Available here

Food by My Sweet Grandma Plants provided by Rooted
Wing on Wo - Lookbook Issue 1
Umamicart Launch
Creative direction, styling, and product photography for food stills and animation

Creative direction, styling, and product photography for food stills and animation

Umamicart 2022
Cirque Colors - Vice 2022 Collection

Cirque Colors - Vice 2021 Collection

Cirque Colors - Vice 2020 Collection
Cirque Colors - Evergreen
Cirque Colors - Candy Coat Collection

Personal Project: Past, Present, and Future

Two photographic compositions produced as part of my community care project that encapsulates personal visions of generational healing & growth. This project was made with the generous support of the Asian American Arts Alliance’s WCWD micro-grant.

September 2022 - Free 12x18 posters of these two prints were given away with an in-store purchase at K.K. Discount, Wing on Wo, and Yu & Me Books, to help generate more foot traffic towards our local Chinatown and their beloved stores.

Check out the IG Highlights for this project. Fine Art Prints available here.

Omsom Launch
Creative direction and styling for product photography 

Bonchon Chicken - Social Media

All rights reserved by ©Mischelle Moy, 2022.