Wing on Wo & Co.

E-commerce creative direction, styling, and product photography for Wing On Wo & Co., the oldest operating store in New York's Chinatown, reinterpreting tradition through an Asian American lens.




From Chinatown, With Love
Lunar New Year 2021 Calendar

Creative direction, styling, and photography for a 12-month Calendar booklet, given away for free with store purchases to honor Chinese tradition of free lunar calendars. This project was produced during the Winter of 2020-’21 to bring attention and foot traffic back to our local small businesses that have been suffering from lack of sales and funding due to pandemic misinformation and anti-Asian hate attacks.

Made with support by Abrons Arts Center, The W.O.W. Project, Welcome to Chinatown, and The Met featuring 18 local small businesses in Manhattan Chinatown.

Documentary photography by Sean Chee | Calendar illustrations by Sonya Han

 

Wing on Wo - Lookbook Issue 2
Available here

Food by My Sweet Grandma @msg.kitchen Plants provided by Rooted
Wing on Wo - Lookbook Issue 1

All rights reserved by ©Mischelle Moy, 2022.